Since its birth, Loewe has had as inspiration the Spanish culture and art, for example, Andalusian architecture has given rise to various collections of handbags and scarves.

Today, the Spanish brand is inspired by the wealth of colorful geometric combinations, cheerful and sensual that adorn the interior walls of venues such as the Alhambra in Granada, Spain Square in Seville and Cordoba Mosque to recreate the magic of his most iconic fragrances, designed by Spanish illustrator Carlos Buendía.