ELÓSEGUI was founded in 1858 by Antonio Elósegui in Tolosa (Gipuzkoa). At this time Elósegui made only around fifty berets a year. By 1915, Elósegui was making 3,500 berets each year and selling them across Europe and as far away as the United States, Cuba and the Philippines.
Today ELÓSEGUI is one of the market leaders in berets and is the only Spanish company to make fine quality basque berets from weave to finish with the entire process carried out by hand and traditionally made in 100% merino wool.
Today ELÓSEGUI is one of the market leaders in berets and is the only Spanish company to make fine quality basque berets from weave to finish with the entire process carried out by hand and traditionally made in 100% merino wool.
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What do Pablo Picasso, Luis Buñuel, John Lennon, Anthony Quinn, Ernst Hemingway, Ernesto “Ché” Guevara, Billy Wilder, John Houston and Gregory Peck all have in common (sometimes)? a beret. Simple, comfortable and charming; such is the secret of the head garment that has enjoyed diverse popularity as perhaps the only truly unisex hat in millinery history. Women began to use this piece, besides to protect from the cold, as an element of flirtation, being a very flattering garment. It started getting more fashionable with Marlene Dietrich and "Lili Marlene" in the 40s, because that placement gave him a sexy side and unmatched elegance. And so all the time the ladies wanted to imitate. Lauren Bacall, Veronica Lake, Katherine Hepburn, Greta Garbo, Marilyn Monroe, Brigit Bardott, Faye Dunaway, Vanessa Redgrave, Meryl Streep, Diane Keaton, Mia Farrow, Julia Roberts, Simone de Beauvoir, Ava Gardner, Kate Moss, Madonna or Penelope Cruz are just a few of its fans. Even Ingrid Bergman wore one in Casablanca. |
